PHone
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PHone PHriendly
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About PHone PHriendly™

For many years, Richard Cheshire has been lecturing about Flash®, or rather, about how Flash "sucks" (a technical term describing "user dissatisfaction"). "After all," Cheshire would say, "when a fast food restaurant puts a URL (Uniform Resource Locator, commonly known as a web address) on my drink cup and asks me to enter a contest, I'm not going to be happy when I pull up the page on my mobile phone's web browser while I'm still in the restaurant, and the page says 'Get Flash, or get lost'. Many phones don't have Flash". Rather than fight a losing battle against Flash, Cheshire partnered with his web host, Ozzie Osband, and formed "Phone Phriendly", to help companies deploy web pages that are easily viewable on mobile phone web browsers.

We deploy web pages, and not apps, for a few reasons. For one thing, apps take up valuable memory space on smartphones, and then get in the way when truely necessary apps need updating. For another, Why duplicate effort creating an app for one operating system, and then have to create it for the "other" OS as well. Not only do smartphones have web browsers, but older, "feature phones" (phones less smart, but with text and web capabilities), can use the same web pages, when those pages are properly designed and implemented.

Richard Cheshire
Known in Phone Phreak and Hacker circles as "The Cheshire Catalyst", Cheshire (and he prefers to be called 'Cheshire') writes for 2600 Magazine, and has been a Volunteer at the magazine's biennial confereence HOPE (Hackers On Planet Earth) in the past.

Delores Davis
Please forgive us if we don't include alot of information on De. She's part of our Office Staff, but is having boyfriend problems. What we don't put on the Internet, can't be used by her Ex to find her. She highly recommends Brevard 211 to women having Domestic Violence issues at home.

Robert Osband
Ozzie operates ViaOz.Com, a web hosting site with clients such as SpaceLaunchInfo.Com, MuseumsOfBrevard.Org, SpaceWalkOfFame.Com, and LISATS.Org among others. He agrees with Cheshire that Flash is mostly used as high-bandwidth "eye candy" that wastes the time of web users with little information content - especially for those that may still be on dial-up Internet access where down-load time stretches to minutes instead of seconds. He is especially proud of the implimenttion of Sports Schedules for the Orlando City Soccer Club, and the Orlando Magic Basketball Team. Does your sports team need a schedule site that older phones can read?

Area Code 321
Follow the links to learn how we were instramental in establishing Area Code 321 for the Cape Canaveral area - arguably the Countdown Capitol of the World.

The TEL Tag
When setting up an HTML "tag" to make some information "clickable", we were surprised to find out that mobile phone browsers can place telephone calls using the TEL tag, while desktop browsers could not. Cheshire took it upon himself to deal with this. Skype now puts an Add-On onto web browsers to handle this.

Chesh has an article pubished in the Autumn 2011 issue of 2600 magazine on the topic. A TEL tag looks like:
<a href="tel:+13215438633">321-Liftoff</a>


PHone PHriendly advocates purchasing a short ".Mobi" Domain Name for your particular website (and we can help you come up with one, as we have for others). We have PH2.Mobi for M.PHonePHriendly.Com. The "M." web address tells the visitor we're about to Refresh them to the ".Mobi" site, and 5 seconds later accomplishes the task. Now, if bookmarked, the user has the shorter address to give to their frends. We also use the .Mobi domains for our e-mail addresses, so people have shorter addresses to type in.

Shorter URL's to type into small keyboards helps make your site PHonePHrendly.

Testing Mobile Sites on Google

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* PHone PHriendlly Main Menu
0 Call Ozzie, dial 321-Liftoff
on your mobile phone.






Flash is a Registered Trademark. Trademarks are
used here for identification purposes only, and remain
the property of their respective trademark owners.

Ownership of registered trademarks can be
found using the Search function at
The US Patent & Trademark Office Web Site.

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